Everybody's going for "local"
A9, Google, and now eBay started Kijiji. This is probably another place for the "long tail"s. Suddenly we are able to find neighbors, interesting neighbors, in an easy way than paper based yellow pages and free local papers. Kijiji is enabled for the Japanese market from the start, perhaps because we don't have eBay here. C'mon eBay, we need you to compete with Y!.